Wednesday, October 23, 2013

Twitter

Twitter is an online social networking and blogging service that lets people send and read “tweets”. Tweets are messages that cannot exceed 140 characters in length. You can follow individuals to read their tweets and you can receive followers who want to read your tweets often. It was founded in 2006 in San Francisco and since that date 554,750,00 people have created an account on twitter. This massive increase in twitter popularity has caused many different fields to get involved in the twitter world. Twitter has led to a completely new way of advertising and interacting with customers.    

            Businesses use twitter in many different ways. The main purpose of twitter for businesses is to send out the message of the business and its products/services through advertisements.  Businesses can buy advertisements on twitter for a fee or they can create an account. An official account for a business can have millions of followers which is a great way to advertise. They can talk about their company for no fee at all. However, some negative effects of twitter on businesses are due to the the interactions between the customer and the business. Customers can give their opinion, which are sometimes no so nice, and this can cause a negative interactions. All these interactions can make the reputation of the business go down and make the business lose profit.     

            The social aspect of twitter has the ability to affect and touch many people across the country. Twitter allows everyone to talk and communicate with each other within seconds. You can talk to anyone about anything from sports, to business, to just interacting with family and friends. However, the downfall of this technology is that you cannot take back anything you say. If you say something mean or give out personal information about yourself and delete it it’s still out in the internet. It will never go away, so you have to be very careful in what you say and how you say it because you never know whose watching.           

            The twitter world has a large impact on the entertainment industry.  Many actors and actresses can interact with the public through twitter. Also twitter allows the celebrities to speak directly with their followers and increase the PR greatly. This PR can be used to promote a movie or show along with different things the celebrities promote. They might be the spokesperson for a product and by twitting something positive about the product they influence their followers to purchase that product. Also bands and concerts can promote themselves and tickets and deals to their shows without having to pay for advertising. The negative affect on the entertainment industry is that the publicity isn’t always positive and it can give that group or individual a bad reputation. In doing so they may lose followers and cause them to become less popular.

            News can travel faster with twitter. No one needs to watch the TV anymore or listen to the radio to know the news. Now they can just refresh their phones and they can know what is happening all around the world. It makes people more knowledgeable about the world around them and what is happening. But being exposed to all this news can be a bad thing. Sometimes we don’t want to know that something sad is happening, but if it pops up on your news feed you are basically forced to see it. This makes people very aware of their surroundings and sometimes people have opinions that don’t exactly match. These situations can cause fights and arguments.

            Twitter in a great way to waste free time and interact with your buddies. Twitter is a great way to keep up on things that are important to you like sports and news. You can also talk to anyone in the world with common interests and find people to talk to about things you like and get their opinions. It makes you smarter and more open to the rest of the world and the opinions in it. But this could lead to stalking and hate acts by other people that you do not want to be associated with. You always have to be careful and be safe or else it could be a problem.  






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